Made in India: Why It Matters
“India is my country. All Indians are my brothers and sisters.”
Remember how every week began with these words as a kid? All of us chanting the same words together, long forgotten now. However, the emotion stayed. Be it standing up when we hear Jana Gana Mana being sung or getting enraged if we read something bad said about our country on social media - when it comes to India, emotions are involved.
That is why the success of Make in India is a triumph for us all. Since the Make in India initiative a decade ago, India has made multifold progress in its production and manufacturing.
For example, consider the dramatic rise in India's defense production, which soared to ₹1.27 lakh crore recently, up from ₹46,429 crore in 2014-15. Similarly, our exports have surged to ₹21,083 crore from just ₹1,941 crore in the same period, now reaching over 90 countries. This isn't merely a statistic; it's a testament to our capability and a reflection of a nation that's come to rely on its own for defense, something we once thought was out of reach.
Every day, each of us makes a choice. What to buy, where to buy it from, who to support. These choices might seem small, but they're part of a bigger story, a story about commitment to community and country. In the quest for quality, innovation, and style, it's easy to gaze across borders. Yet, what if everything you're searching for is right here at home? Indian brands today are not just competing; they're excelling, offering products and experiences that rival and often surpass their international counterparts.
Indian manufacturers have made leaps in quality standards, embracing cutting-edge technology and rigorous quality control measures. From automobiles and electronics to fashion and beauty products, Indian brands meet global standards, often exceeding them to deliver exceptional quality.
Choosing Indian brands goes beyond personal benefits, it’s about supporting the local economy. Every rupee spent on Indian products fuels local employment, helps in poverty alleviation, and contributes to national growth. India’s local brands are a testament to the country’s capability and global standing.
Let’s take pride in our own. Explore, support, and celebrate the ‘Made in India’ label. After all, everything you need and desire is right here, made on your home turf, by brands that know and understand you the best.
As a 'Made in India' kidswear brand, we're dedicated to bringing you and your children dresses that meet your highest expectations, simply and honestly. From crafting the softest kids' clothes made with soft cotton fabrics to bringing their favorite characters' dresses into their wardrobe, we are all about helping them create the happiest childhood memories. Let’s get #vocalforlocal together!